Building Championship Mindsets

From the LockerRoom to the BoardRoom, the Selking Performance Group helps individuals, teams, and organizations Build Championship Mindsets that synergize people, purpose, and systems to achieve performance excellence.



The Selking Performance Group emphasizes the power of Mindset and Leadership to drive lasting change in individual lives, athletic teams, businesses, and organizations. A general systems approach highlights our belief that everything within one’s life, team, or organization is connected, and thus should be considered when seeking sustainable results.

Dr. Selking is not only a trusted advisor and consultant for me personally and our football program, but she is also a powerful speaker. She has the ability to talk about really complex matters like team culture and brain science in a really understandable manner, which has allowed us to implement Mindset training into how we function on a daily basis. From culture to mindset to leadership, Dr. Selking has become a critical element in our program.

Brian Kelly

Head Football Coach, LSU Tigers & Winnginest Head Football Coach at Notre Dame


Keynotes are customized to your team or business to shift paradigms of thought, ignite a spark in your organization, and begin Building Championship Mindsets.


From mindset to leadership, training workshops bring the power of performance psychology to life in your team or business.


With sustainable performance excellence as the goal, we analyze current state operations, develop future state aspirations, and Build Championship Mindsets to close the gap to excellence.

Listen to the Building Championship Mindsets Podcast!

“From the LockerRoom to the BoardRoom, Dr. Selking is the best in the business in helping you and your team build the mindsets that drive results. If you can take just one thing away from today and implement it into your life, I know you’ll be a better person, leader, coach, athlete, parent, or spouse because of it.” – Coach Lou Holtz

Check out our TEDxTalk “Think Like a Champion Today” by Dr. Amber Selking of “Selking Performance Group.”

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