Our Team

Making Greatness Together


Amber Selking, PhD

Founder, Performance Consultant

Dr. Amber Selking is a performance consultant and the founder of the Selking Performance Group. She works to emphasize the power of Mindset and Leadership to drive lasting change in businesses, on athletic teams, and in individual lives.

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Dr. Selking’s dynamic and individualized approach to enhancing performance helps clarify vision, create championship team cultures, and achieve sustainable results. She received her PhD in applied sport psychology, with an emphasis in positive psychology and the effect of brain functioning on performance. Her research and applied work revolve around human performance including leadership, mindset development, transitions, masculinity, and mental toughness. From the LockerRoom to the BoardRoom, Dr. Selking is committed to helping teams and organizations build systems that are conducive to performance excellence and Building Championship Mindsets in your people!

Kelli Zeese

Director of Operations and Mental Performance Coach


Kelli brings a strong operational and logistics background to SPG. Having served in that space both on the team side and as an administrator, her experience ranges from managing all operations for a collegiate baseball team to hosting larger post-season championship events.
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Kelli is currently completing a master’s in performance psychology in pursuit of becoming a Certified Mental Performance Consultant (CMPC). Her wide range of event knowledge brings coordination and collaboration to the daily operations with the objective of tapping into the team’s individual and collective potential as they Build Championship Mindsets!



“Coach” Rick McGuire, PhD

Strategic Advisor

Dr. “Coach” Rick McGuire is the Director of the Missouri Institute for Positive Coaching. He recently retired as the Director of Sport Psychology for Intercollegiate Athletics at the University of Missouri, and Graduate Professor of Sport Psychology in the Department of Educational, School and Counseling Psychology.
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For 27 years (1983-2010) he was Missouri’s Head Track and Field Coach, and he is the founder and was the chairman for 27 years of the USA Track and Field Sport Psychology program, and served on the staff for 11 USATF National Teams, 

Dr. McGuire is a founding member of the Association for Applied Sport Psychology (AASP), was in the initial class of AASP Certified Consultants, and has been honored with the recognition of AASP Fellow, and with the 2019 AASP Distinguished Practice Award.  He is a long-standing member of the American Psychological Association (APA-Division 47), and received the Bruce Ogilvie Award for Distinguished Practitioner. For over 30 years he has been a member of the United States Olympic Committee’s Sport Psychology Registry.  He received his doctorate in 1983 from the University of Virginia, where he studied under Bob Rotella, world renown golf sport psychology consultant. 

Dr. McGuire serves as a strategic advisor to Selking Performance Group and helps manifest the mission of Building Championship Mindsets through a comprehensive and integrated approach to applied sport psychology!


Cristin Wipfler, MPH, RDN

Performance Nutritionist

Cristin is a Registered Dietitian Nutritionist with a Master’s Degree in Public Health focusing on health promotion and disease prevention.  She practices an integrative and holistic approach that is specific to each individual’s needs and is focused on properly fueling the body with real food and healthy practices.  

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Cristin works closely with her clients to learn their story, understand their health and nutrition needs, and together, create a plan that reflects the client’s goals, individual life style practices, and available resources. She is known for co-creating a playbook for your personal nutritional success while Building Championship Mindsets around fueling our bodies well.

Terry Linhart, PhD

Business Performance Coach

Dr. Terry Linhart has been training and coaching leaders for over 25 years. His coaching success has grown to include leaders in sports franchises, mission-driven businesses, and NGOs.


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From his position as the Dean of a Graduate Studies program to his background in research and consulting, Terry’s leadership, experience in business and sports, and his wisdom & reputation as a careful listener, have contributed to his recognized effectiveness with clients. Dr. Terry helps clients with transitions, strategies, systems, and personal coaching, and his positive approach helps clients like you see immediate returns in performance and personal solutions as you are Building Championship Mindsets!

Michael Yoder, M.M.



Michael is the producer of all things digital within the Selking Performance Group. His passion to help others communicate their life’s work with the world and his production expertise have made him a perfect partner through his company Truth Work Media.
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From our podcasts to our website to our social media presence, Michael manages the production and execution of our online presence, and continually challenges us to be innovative, creative, and compelling as we strive to help individuals, teams, and organizations from the LockerRoom to the BoardRoom Build Championship Mindsets!


Timely Support

We work around the clock to make sure we follow up with any requests in a timely manner.

Innovative Ideas

Our team is full of thought leaders and experts in our field. We are working with cutting edge knowledge.

Advanced Technology

We meet you where you are, when it comes to technology. We will make you feel comfortable in the process.

Clear Communication

We value our customers, and as a result, we make sure we commuicate well. Communication is key to success.

Ready for Greatness?

If You’re Interested In Building Your Championship Mindset, send us an inquiry and we will get back to you as soon as we can!


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